Lancea's activities in the domain of hedge and fund of hedge fund marketing have been developed at the urging of several hedge fund clients.  Lancea's approach is to seek longer term marketing relationships with a few select funds, each with unique attributes; for instance, current mandates include a top performing global fund of hedge funds and an Asian environmental focussed hedge fund.  The firm combines a thorough understanding of the UK and European institutional investor base with nearly two decades of experience advising equity hedge funds on investments.  As with private equity and corporate advisory assignments, Lancea seeks to improve the selection and investment process for both negotiating parties.